The best insurance policy you’ll ever buy is user research

Make decisions with confidence, not guesswork.

What we offer

  • All the expertise of a Head of Research without the additional headcount.

    For teams facing key inflection points, this offering provides ongoing senior partnership to shape your research priorities and strengthen decision-making.

    What it includes:

    • Strategic guidance (research roadmaps, product direction)

    • Decision support (project framing, prioritization)

    • Team enablement (founder/PM coaching, skill-building, first hire assistance)

    • Stakeholder alignment (product + investor narratives)

  • Build a research engine that scales.

    This is the operational layer that ensures your team has the tools, workflows, and automations to run studies without reinventing the wheel.

    What it includes:

    • Tooling & setup (select and implement the right research stack)

    • Workflows & playbooks (lightweight, repeatable processes)

    • Roadmap & templates (self-serve kits for PMs/designers)

    • Automation & AI (custom GPTs)

    • Benchmarks & pulse checks systems (NPS, CSAT, recurring measures)

  • Fast, focused sprints for the answers you needed yesterday.

    Short, targeted engagements designed to quickly validate ideas, sharpen product decisions, and clarify what your customers actually need.

    What it includes:

    • Customer understanding (Persona development, JTBD)

    • Product validation (concept + prototype testing)

    • Messaging clarity (copy, positioning, ad testing)

    • Pricing insights (willingness to pay, subscription /bundle pricing)

    • Usability testing (friction in onboarding + key flows)

    • Market pulse (NPS, CSAT, quick sentiment reads)

Who I’ve worked with

Meet Mindy

I’ve spent 15 years in user research and consumer insights — from Walmart (Fortune 1) to two-person startups still figuring out their login.

I’ve been the one paying for the research and the one delivering it — so I know what actually lands and what ends up collecting dust. I move fast, keep it scrappy-but-structured, and deliver insights teams can act on right away.

Some other things you might want to know about me:

  • ESFJ

  • “Sunshine Yellow” on the Insights Discovery

  • A proud middle child (highly adaptable, allergic to being ignored)

  • Diet Coke and chocolate babka enthusiast

  • Amateur ceramist, currently practicing Nerikomi

  • Mom of two toddlers

Want to say hi?

Interested in working together? Fill out some info, and I’ll get back to you shortly. We can’t wait to hear from you!