The best insurance policy you’ll ever buy is user research
Make decisions with confidence, not guesswork.
What we offer
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All the expertise of a Head of Research without the additional headcount.
For teams facing key inflection points, this offering provides ongoing senior partnership to shape your research priorities and strengthen decision-making.
What it includes:
Strategic guidance (research roadmaps, product direction)
Decision support (project framing, prioritization)
Team enablement (founder/PM coaching, skill-building, first hire assistance)
Stakeholder alignment (product + investor narratives)
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Build a research engine that scales.
This is the operational layer that ensures your team has the tools, workflows, and automations to run studies without reinventing the wheel.
What it includes:
Tooling & setup (select and implement the right research stack)
Workflows & playbooks (lightweight, repeatable processes)
Roadmap & templates (self-serve kits for PMs/designers)
Automation & AI (custom GPTs)
Benchmarks & pulse checks systems (NPS, CSAT, recurring measures)
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Fast, focused sprints for the answers you needed yesterday.
Short, targeted engagements designed to quickly validate ideas, sharpen product decisions, and clarify what your customers actually need.
What it includes:
Customer understanding (Persona development, JTBD)
Product validation (concept + prototype testing)
Messaging clarity (copy, positioning, ad testing)
Pricing insights (willingness to pay, subscription /bundle pricing)
Usability testing (friction in onboarding + key flows)
Market pulse (NPS, CSAT, quick sentiment reads)
Who I’ve worked with
Meet Mindy
I’ve spent 15 years in user research and consumer insights — from Walmart (Fortune 1) to two-person startups still figuring out their login.
I’ve been the one paying for the research and the one delivering it — so I know what actually lands and what ends up collecting dust. I move fast, keep it scrappy-but-structured, and deliver insights teams can act on right away.
Some other things you might want to know about me:
ESFJ
“Sunshine Yellow” on the Insights Discovery
A proud middle child (highly adaptable, allergic to being ignored)
Diet Coke and chocolate babka enthusiast
Amateur ceramist, currently practicing Nerikomi
Mom of two toddlers
Want to say hi?
Interested in working together? Fill out some info, and I’ll get back to you shortly. We can’t wait to hear from you!