The best insurance policy you’ll ever buy is user research

Make decisions with confidence, not guesswork.

What we offer

Who I’ve worked with

Meet Mindy

I’ve spent 15 years in user research and consumer insights — from Walmart (Fortune 1) to two-person startups still figuring out their login.

I’ve been the one paying for the research and the one delivering it — so I know what actually lands and what ends up collecting dust. I move fast, keep it scrappy-but-structured, and deliver insights teams can act on right away.

Some other things you might want to know about me:

  • ESFJ

  • “Sunshine Yellow” on the Insights Discovery

  • A proud middle child (highly adaptable, allergic to being ignored)

  • Diet Coke and chocolate babka enthusiast

  • Amateur ceramist, currently practicing Nerikomi

  • Mom of two toddlers

Want to say hi?

Interested in working together? Fill out some info, and I’ll get back to you shortly. We can’t wait to hear from you!